Corporate activation can sometimes be boring…there, I said what everyone else is already thinking. There’s only so many keychains a company can give away before someone’s snoring in the corner or your booth is desolate. In order to be the “talk of the expo”, you have to stand out! Marketers need to bring creativity to their booth to spark conversation and create lasting impressions. When you have a cool booth, customers will remember you.
Check out these 6 awesome corporate activation ideas:
People love taking photos. Selfies are all the rage right now. It’s the perfect icebreaker and a great way to get new customers to visit your booth. Pair your photo booth with costumes, silly hats, and other props with your company logo on it. Visitors can even print their photo out before they leave, with your company logo on it of course! Before you allow people to use the photo booth make sure to grab emails or phone numbers for great future contact information. You’ll definitely be the talk of the convention!
You’ll be one of the most popular stations around, because who doesn’t need a quick charge from time to time? Set up a nifty charging station and make their emails or phone numbers their form of payment. While they’re juicing up their gadgets, introduce them to your company and promote your products. It’s also a great way to set up a quick prize giveaway. You can also give away freemiums like portable chargers with your logo on them. There’s no doubt these will be used time and time again!
Money Blowing Machine
Think of a time where you’ve seen a money blowing machine in action. It caught your attention, right? People love watching and participating in money blowing machines, and who doesn’t love free cash? Set it up with bills and watch as people swarm to your booth. Of course, before they get inside, grab their emails and contact info!
“Spin & Win” Wheel
A spin and win wheel with amazing giveaways is a great marketing tool that can be used time and time again. Before they spin have them enter their contact info. It’s a simple idea that works. Think of unique giveaways or spend a little extra on typical quality products people will actually wear or use. A nice quality hat, pen, or umbrella will do the trick.
Live Social Media Contests
Social media keeps proving to us that it’s such an amazing tool, so why not use it for your corporate activation? Everyone has a smartphone these days and is connected to some form of social media. It’s a great way to spread the word for free by using visitors who visit your booth. Connect and interact with guests by answering questions, tagging, or liking your page in exchange for free (and cool) prizes such as Popsockets, chargers, coffee mugs, tee shirts, etc. This is a great idea for brands looking to grow their social media presence.
We have to admit, this last one sounds kind of crazy. But sometimes crazy works. You want everyone to leave your booth talking, and this will do the trick! Hire professional fire dancers to spell out your logo with special fire sticks, or have them use a rope to swing fire around making your logo. Everyone will be sure to remember your booth and your product or logo for years to come. If fire isn’t your thing, try to think of a creative alternative that will leave a long-lasting impression on people.
For the biggest impact, you have to get creative and think outside of the box. Forget the days of boring corporate activation, you have the potential to shine brighter than anyone else there!
Wild Smiles Photobooth Company can help your company stand out from the crowd during your next corporate activation event. We create amazing experiences and even supply the props! Each package includes a custom photo strip (complete with any logo you’d like!), tons of props, unlimited prints, a professional attendant to operate the booth (so you don’t have to worry about it), incredible quality photos, and a digital photo album that can be shared online. Get in touch with us today to learn more!